Why Professional Headshots Are Important

Let's say you're looking for a specific service. For this example, lets use a plumber. So your hot water heater quit or your shower drain is clogged and you need it fixed asap. You don't know any plumbers and you don't have time to wait on friends to see who they recommend, or maybe you're new in the area. You go online and look up websites or social media sites. The first website you look at has unprofessional photos and the headshot taken with a cell phone looks like someone you wouldn't want in your home. What are you going to do? You're more than likely going to move on to the next business. One that looks more professional and looks like you can trust them.

Let's say you're looking to move to a new city. You don't know anyone there but you need to find a realtor to help you find a place to live. Are you going to reach out to someone who doesn't look professional? I know I'd want to work with someone who looks like they care enough about their business to get a professional headshot.

Is your unprofessional or outdated headshot running potential clients the other way? In all honesty, it very possibly is. Most business owners and professionals know business is about relationships, but if they don't have a relationship with you or have a recommendation, their going to judge you and your business with the old fashioned, first impression reaction they get when they look at your headshot, social media page, or a website.

Let's face it, we live in the digital age. It's now more important than ever before to look professional and to stand out among your competition. Your photo gives a potential client a first impression of you, your personality, and a clue about your professionalism and how serious you take your business / work. It really is an investment into your business and you want to make sure you work with a professional (not an amateur) photographer.

Social media is everywhere. We are all on it and they all require some sort of profile photo. Think of it this way, if you were someone who didn't know you and you was looking at your profile photo on your business page, business card, or website, would you want to do business with yourself?

The exciting thing about today's headshots; they aren't boring studio images anymore. They can be fun studio images, photos taken at your office, business, or even out at a park or an urban setting. You want to show off your personality. Also keep the headshot looking like you and keep it updated. Have you ever met with someone and you find yourself wondering if it's the same person? Yeah, I actually ran into someone like that today. You don't want that. You want to be professional, but not so over the top it doesn't look like you or the photo is 5 years old and your hair has changed.

Getting a professional headshot can help turn your business around. As a photographer, I've heard this from many of my clients, especially the ones who have never had a professional photo before. If you haven't yet done this for your business or you need an updated one, I recommend not waiting. Find a photographer and invest in your business / work. You'll be amazed with the results and reactions you get.